Packaging

When I send an item to a customer, I like to dress it up with pretty and/or clever packaging. I'll wrap it in tissue to look like a giant candy. Or fold it in an origami envelope. I want it to look nice and be fun to open. And, I always include a thank you note. So, when I receive something from another shop, I'm kind of disappointed when it comes stuffed in a sandwich bag or just loose in the envelope without even a receipt or message.

So, how important is packaging to you? Talk amongst yourselves...